History

The origins
1937

The origins

The first baking trials for the DAR·VIDA whole grain crackers started in 1937 in the then Grieb & Co. biscuit factory in Grosshöchstetten – the name "DAR·VIDA" dates back to this time too. Initially, the novel, wholesome wheat biscuits were only sold in health food shops, but over time hikers and mountaineers in particular discovered DAR·VIDA as the ideal provision for their excursions.
DAR·VIDA in the Swiss Alps and the Himalayas
1955

DAR·VIDA in the Swiss Alps and the Himalayas

DAR·VIDA is the ideal provision for trekking and expeditions. As early as 1956, DAR·VIDA provided the necessary strength for expeditioners in the Himalayas.
Takeover of Grieb AG by the HUG company
1963

Takeover of Grieb AG by the HUG company

In 1963, Grieb AG was taken over by the HUG company. In 1987, to celebrate the 50th anniversary of DAR·VIDA, a new oven was put into operation and the production in Malters was expanded and automated.

Rich in Vitamin B1
1963

Rich in Vitamin B1

An advertising campaign from the early 1960s shows that DAR·VIDA stood already for healthy eating at that time. A particular emphasis was laid on the high vitamin B1 content.
Rich in Vitamin B1
Retro-Spot «Mit viel Natur»
Packaging evolution
1970

Packaging evolution

The first DAR·VIDA packaging from the HUG company
Advertising spots 1971 - 1978
1971

Advertising spots 1971 - 1978

Advertising spots 1971 - 1978
TV-Spot «Zusatznutzen»
Advertising spots 1971 - 1978
Retro-Spot «Garantiezeichen»
1980

DAR·VIDA Nature with its freshness guarantee and a serving suggestion.
Advertising spots 1980 - 1998
1980

Advertising spots 1980 - 1998

Advertising spots 1980 - 1998
TV-Spot «Wertvolle Zutaten»
Advertising spots 1980 - 1998
TV-Spot «Chnusper und busper»
Advertising spots 1980 - 1998
TV-Spot «Genuss bei jedem Biss»
Advertising spots 1980 - 1998
TV-Spot «Brief»
Advertising spots 1980 - 1998
TV-Spot «Macht Dich knusprig»
Packaging evolution 1995 - 2008
1995

Packaging evolution 1995 - 2008

DAR·VIDA is becoming more dynamic and the logo is also getting a new look in 2008.
Posters
2010

Posters "Oh well, DAR·VIDA is now for nibbling too"

New in the range: DAR·VIDA extra fin
2013

New in the range: DAR·VIDA extra fin

New in the range: DAR·VIDA Sandwich
2014

New in the range: DAR·VIDA Sandwich

New in the range: DAR·VIDA BReAk
2017

New in the range: DAR·VIDA BReAk

Presentation of the new DAR·VIDA taste experience in three delicious flavours with the campaign: "Crack the taste. The new BReAk."
New in the range: DAR·VIDA BReAk
TV-Spot «Knack den Geschmack. Der neue BReAk.»
New in the range: DAR·VIDA BReAk
TV-Spot «Knack den Geschmack. Der neue BReAk.»
New in the range: DAR·VIDA Simply
2019

New in the range: DAR·VIDA Simply

SIMPLY your life: let go, take it easy, feel good. The pleasure of a healthy snack has never been so easy.
New in the range: DAR·VIDA crispy
2020

New in the range: DAR·VIDA crispy

Crispy crackers for smart snackers: a deliciously crunchy snack to satisfy a small hunger – now a healthy pleasure too.
2022

Colourful and concise: the new DAR·VIDA campaign

The entire advertising campaign has a colourful, eye-catching look and is underpinned by a new slogan that emphasises DAR·VIDA's unique market positioning: "MUST-HAVE."
Colourful and concise: the new DAR·VIDA campaign
TV-Spot «MUESCH HA.»
Colourful and concise: the new DAR·VIDA campaign
TV-Spot «MUESCH HA.»
Packaging evolution
2022

Packaging evolution

With more than 20 varieties, DAR·VIDA is now presented in a new design. The DAR·VIDA logo is more prominently displayed, and the message "The original with the power of grain" is also clearly communicated.

About DAR·VIDA

PHILOSOPHY

PHILOSOPHY

PART OF HUG  FAMILY

PART OF HUG  FAMILY